salary$39,570 a year$19 an hour · median pay in the Santa Rosa-Petaluma, CA area
Lower pay (bottom 10%)$37,110per year
Top pay (top 10%)$55,260per year
Jobs in the area5,720people work this job
Can a retail salesperson afford Santa Rosa?
Expensive. Rent of $2,393 a month takes 72.6% of the median retail salesperson salary. That is over the 30% rule, so many people in this job share housing or need a second income.
Retail Salesperson pay in similar cities
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Frequently asked questions
How much does a retail salesperson make in Santa Rosa, CA?
The median pay for a retail salesperson in the Santa Rosa-Petaluma, CA area is $39,570 a year ($19 an hour). Most earn between $37,110 and $55,260.
Can a retail salesperson afford to live in Santa Rosa?
Typical rent of $2,393 a month takes 72.6% of the median retail salesperson salary, which we rate Expensive.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, for the Santa Rosa-Petaluma, CA metro area.