Rent here is among the lowest 10% of all U.S. cities. A typical house costs under 3 years of household income, which is easy by U.S. standards.
How much money do I need?
To rent here comfortably, you should earn about $38,000 a year. That is $18 an hour at a full-time job.
Is rent cheaper than other Wisconsin cities?
Yes. Rent here is cheaper than in most of Wisconsin. It is number 15 of 156 cities from cheapest to most expensive.
How much do households earn in New London?
Share of households by yearly income. 21.4% of households earn $100,000 or more.
Rent by apartment size in New London
| Size | New London | U.S. average |
|---|---|---|
| 1 bedroom | $691 | $1,324 |
| 2 bedrooms | $910 | $1,509 |
| 3 bedrooms | $1,151 | $1,698 |
Median monthly rent plus utilities for all renters, by number of bedrooms.
How expensive is New London overall?
Everyday prices in Wisconsin overall are 6% below the U.S. average (index 94.1, U.S. = 100).
Source: U.S. Bureau of Economic Analysis, Regional Price Parities 2024. City-level data is not published for New London, so the Wisconsin figure is shown.
Taxes and bills in New London
Life in New London
Is it cheaper to rent or buy in New London?
Renting is cheaper right now: about $263 a month less.
Owning assumes a typical $174,800 home, 10% down, a 30-year loan at 6.5% and about 1.5% a year for taxes and insurance. You would also need $17,480 for the down payment.
Frequently asked questions
What is the average rent in New London, WI?
Renting in New London costs a median of about $950 a month in 2026, including utilities. The Wisconsin median is $1,305.
How much do I need to make to live in New London?
To keep rent under 30% of income, you need about $38,000 a year, or $18 an hour at a full-time job.
Is New London cheap or expensive?
New London is rated Cheap: rent takes 17.4% of the typical household income of $65,370. It ranks 15th cheapest of 156 Wisconsin cities we track.
How much are property taxes in New London?
The median homeowner in New London pays $3,043 a year in property taxes, about 1.74% of the median home value.
Is New London more expensive than the national average?
Overall prices in Wisconsin are 6% below the U.S. average, according to the U.S. Bureau of Economic Analysis.
How much does a house cost in New London?
The median home value in New London is $174,800, about 2.7 times the typical yearly household income.
7,726 people live in New London. Numbers are typical (middle) values.